The United States cold pressed juice market comprises juices extracted through pressing or crushing fruits and vegetables mechanically without any heat. Cold pressing helps retain maximum nutritional value, texture, flavor and other qualities of raw fruits and vegetables. Benefits of cold pressed juices include natural hydration, boosting immunity, providing nutrients and vitamins, cleansing the digestive system, and supporting weight management. The growing consumer awareness about gut and overall health is driving demand for cold pressed juices as a healthy alternative to carbonated drinks, coffees, and processed juices.
The United States Cold Pressed Juice Market is estimated to be valued at USD 230.1 Mn in 2024 and is expected to reach USD 387.9 Mn by 2031, growing at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Key Takeaways
Key players operating in the United States cold pressed juice market are Evolution Fresh, Suja Life, LLC, RAW Pressery, Preshafood, Pepperwood Grove and Native Cold Pressed. The growing demand for healthy and nourishing beverages is expected to boost the cold pressed juice market. Technological advancements are helping processors improve yields and extraction methods to provide innovative product lineups.
The rising health consciousness and changing lifestyle patterns have emerged as the major drivers of growth in the United States Cold Pressed Juice Market. Factors such as increasing incidence of chronic diseases, preventive healthcare approach, and growing popularity of clean label products are fueling the demand for cold pressed juices. Advancements in juice extraction technologies allow processors to retain higher nutritional value without using heat during processing.
Market Trends
Customization and product line extensions are two major trends being observed in the United States cold pressed juice market. Processors are introducing cold-pressed juice blends with additives like ginger, turmeric, and apple cider vinegar catering to the demand for functional beverages. Players are also launching juices targeting specific health needs like immunity, digestion, weight management etc. Sustainable packaging using BPA-free, recyclable materials is another trend to boost consumer confidence.
Market Opportunities
Rising popularity of cold-pressed green juices and veggie blends offers significant opportunities for market players. While mainstream markets are saturated, there exists potential in expanding to smaller cities and towns. Partnerships with foodservice outlets and cafes can help increase product reach. New product development based on regional flavors leveraging local produce sources will enhance consumer experience and stimulate trial.
Impact of COVID-19 on United States Cold Pressed Juice Market:
The COVID-19 pandemic has significantly impacted the growth of the United States cold pressed juice market. During the initial lockdown phases imposed across various states, grocery stores and retail establishments restricted the purchase of non-essential items to avoid overcrowding. This negatively affected the sales of cold pressed juices sold through retail channels. However, as people stayed indoors for prolonged duration, the demand for healthy beverages like cold pressed juices increased among health-conscious consumers. Many cold pressed juice manufacturers started offering direct-to-consumer delivery and subscription-based models to cater to the rising demand. With more people working from home, ready-to-drink cold pressed juices gained traction as a healthier alternative to carbonated drinks and energy beverages. Post pandemic, demand is expected to remain strong as consumers have become more focused towards immunity-boosting and nutrient-rich beverages. Companies will need to focus on e-commerce platforms, innovative packaging and affordable price points to gain traction in the post COVID market.
In terms of value, the eastern region of the United States accounts for the major share of the cold pressed juice market currently. States like New York and California have seen higher consumption of premium cold pressed juices owing to rising health awareness. The western region is also a significant market concentrated around states like Washington and Oregon. The mid-western region is witnessing fastest growth in demand for cold pressed juices as more local and regional brands emerge offering great quality products at affordable prices. Brands will need to focus on expanding their distribution reach beyond coastlines to capture emerging demand from other parts of the country.
The cold pressed juice market is growing fastest in the southern states of the United States. States like Florida, Texas and North Carolina have ideal climate conditions and growing health-conscious population driving cold pressed juice sales. Moreover, international tourism is a major contributor to the food and beverage industry in these states. Many hotels, restaurants and retailers are pushing cold pressed juices as a premium beverage option catering to both domestic and international travelers. To sustain the growth momentum, brands need to introduce innovative flavor profiles and package formats attracting the diverse demographic profile in the southern states.
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